England Rugby

Strategy: Keep Your Boots On! Awareness The Challenge Keep Your Boots On! (KYBO!) is an England Rugby initiative that aims to attract, recruit and train players who are interested in becoming a rugby coach or referee. With England hosting the 2015 Rugby World Cup, the goal was to raise awareness of KYBO! and the benefits of becoming a coach or referee. This …

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Louis Vuitton

Client Service Etiquette Guides The Challenge As a luxury global brand, Louis Vuitton wanted to communicate with clients via Social Media, Chat and SMS. At the same time, it needed to have a tone of voice and style that was not over informal but one that reflected the world of luxury and superior client service. As Social Media is a fast …

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Nespresso

Social Media Tone of Voice The Challenge A big challenge for client service teams is that 18% of customers now expect a ‘social’ reply on Facebook and Twitter in less than 60 minutes. For Nespresso the additional challenge was to satisfy such expectations whilst appearing warm, professional and responsive at all times. This required their international team of coffee specialists …

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I Love Claims

Video Strategy & Production The History I Love Claims (ILC) hosts conferences and networking events for members of the motor insurance, home and commercial claims industry. Since 2011, its membership base has grown from a few hundred to 3,700 +. In 2015 in launched a new membership site (www.iloveclaims.com) to provide members with a new range of online services and information. …

L’Oréal

‘How to…’ Training Video The Challenge In a saturated YouTube market, L’Oréal needed a video to show women how easy it is to use their dip dye hair product, Wild Ombrés Préférence. The video had to reflect the values of the brand and stand out from all the user-generated content that is produced online. Ease of application and the end …

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Reed & Mackay

Video Learning The Challenge Reed & Mackay is one of the UK’s largest providers of corporate travel services. In response to customers’ preference to self-book business travel and accommodation it developed VIATIQ, a technically advanced but easy to use Self-Booking Tool (SBT). As VIATIQ was designed to save client’s time and money a measure of its success would mean a reduction in …

Randstad

Video Strategy & Branding The Challenge As way of encouraging potential customers to use its expertise as recruitment consultants, Randstad UK made the decision to invest in an online video series called ‘How I Became’. It accepted that if the series was to be a success, it needed to have more of a strategic understanding of how to produce and publish video. Like …

Saudi TV

Sports Analysis for the Gulf Cup of Nations The Challenge The Gulf Cup of Nations or Arabian Gulf Cup is an association football tournament currently held every two years in the Middle East. During the last Cup, the Saudi TV wanted to create a bi-weekly sport analysis TV pundit show. The aim behind this was to grow the football fun base …

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Sony Computer Entertainment

Digital Communication Training The Challenge Sony Computer Entertainment Europe (SCEE) is a global distributor and developer of gaming software for Playstation4 and other related brands. SCEE realised that internally the company was not as digitally aware, as it could be. There was also a divide between the digitally ‘secure’ behaviours of younger employees and the digitally ‘insecure’ attitudes of senior …

The European Parliament

The European Parliament – Effective Email Communication Like most people, the Heads of Unit of DG Expo are dependent on email communication. But sometimes, an over- reliance on email is detrimental to effective communication. By looking at email in terms of dependency, integrity and writing skills it was possible to design an Effective Email Communication course to help teach ways …